Situation

As part of a strategy to optimize its online sales channel, our client - a telco startup - requested our help to improve their online checkout process and their client account activation process. The project was particularly focused on increasing the quantity and quality of online orders, as well as on improving the order processing. Our client sells mobile phones and Internet products both online and in retail points of sales.

Approach

Open Web Technology worked closely with the client's teams to (i) improve the user experience and visual interface (ii) specify and implement a new checkout process (iii) review new account activation processes and suggest potential improvements.

Results

In particular, Open Web Technology was able to deliver the following within 2 months: Design, develop and deploy a new online checkout processs that significantly reduced ordering time and doubled the online channel share Analyze and optimize delivery processes to reduce product activation time from 4 weeks to 1 week Optimize payment methods to decrease unpaid orders by 60% A system that automatically processes and activates +95% of orders