Situation

Over the last years, our client had built a series of online properties including a corporate portal, two online shops, one self-care corner and various other sites. The head of digital business asked Open Web Technology to help them integrate all these sites in order to provide their clients with a seamless user experience.

Approach

By working closely with our client's teams, we were able to revamp the corporate portal design and user experience by designing and launching a new corporate portal integrating all ecommerce and support & self-care features.

Results

This approach led to: 

  • Increased traffic due to better content referencing
  • Reduced bounce rate by improving content and visual design of the portal
  • Significant improvement of conversation rate and number of online sales Increased online channel share by providing better online feature support features
  • Reduced IT maintenance and operational costs
  • Increased customer satisfaction