Situation

OpenWT was contacted by SONGe, a non-profit organization of breast cancer doctors, to redesign and relaunch their website. Their current website was hard to navigate, especially in mobile devices, information was cluttered and content was not adapted to the targeted audience. 

A project was then set up together with the client, with the goals of increasing conversion of donation leads and of improving the usability of the site with a responsive design adapted to desktop and mobile devices.

Approach

Based on that situation, our team focused on the following streams of work: 

  1. Information Architecture and Content: Review the information architecture of the website and make it easier for navigation and information retrieval, while defining new sections with exhaustive but easy to read content.
  2. Visual Identity / User Interface: Update the website’s visual identity, to make it more appealing to visitors and guide users through the site.
  3. Implementation and Integration: Build a responsive website adapted to mobile devices based on a simple and easy to use web content management system (WCMS), additionally integrating an online donation module in the site.

In this context, OpenWT recruited and trained two interns to fully redo the website by following OpenWT’s agile methodology to deliver digital products. They first created wireframes to review the information architecture, followed by mockups that were linked to create a fully clickable prototype that was approved iteratively with the organization’s representatives. 

Results

Within a two months’ internship, two students had the opportunity to gain end-to-end experience in a digital project and deliver a website that is visited by hundreds of people daily. 

Moreover, the organization obtained a modern website with optimized ergonomics for the mobile era to serve patients and doctors alike.